For 20+ years, I serve as the liaison between the business units and information technology department. I have a technical mind with a creative heart. On one hand, I can write sophisticated algorithms in C#. On the other, I can design refined user interfaces. Bridging the gap between both worlds allows me to articulate technical stuff to business units. As a child, I’ve always built and created things – model cars, Legos, drawings, or paintings. The lure was seeing your raw materials manifest into its final conception. Today, I still build things. No, it’s not Legos. I build software to help association professionals to become better marketers.