I've segmented based on attendance at our online events. Not surprisingly, emails sent to those who have attended events in the past have a higher op...read more
Thanks for sharing this! This is a segment I'm planning on using for some of the larger email lists I have inherited that are getting lower open rate...read more
Hi! I'm Rachel and I work in the Marketing Department for a Real Estate Group. Hoping to learn more about the power of segmentation and personalizati...read more