James began using HubSpot in 2014 prior to his company joining the HubSpot partner program in 2015. Since then James has been working with companies throughout Australia to develop and execute Inbound Marketing programs and provide training solutions to help them achieve their sales and marketing goals. James is also a Marketing Lecturer and Course Coordinator for Federation University Australia. Since 2016, James has taught hundreds of students across a range of marketing and entrepreneurship courses, providing contextual insights into academic theory and delivery.