For lead nurturing, I would start off with a welcome email, specifically for someone starting off on their customer journey. Continue to offer value ...read more

I would start with testing different CTAs in the monthly newsletter, making it clear what action we want the reader to take. Performing and A/B test ...read more

My #1 email design tip is to use white space appropriately. A big block of text is difficult to read, and will make me skim over an email instead o...read more

For me, a high-performing email should have the following. Lots of white space and a breaking up of the sentences. Almost creating single-sentence ...read more

Customer journey can be divided into many different ways, the 3 main ways are Awareness, Consideration, and Delight/Purchase. It is important to prov...read more

I would like to know the following When they open the emails, the time of day Name, either full or first name for personalization. Interests, what ...read more