Timely, efficient emails. For example, you go to a booth on window replacement at a local festival. You fill out a lead form. You receive an email ab...read more
Keep it simple. In a world of full inboxes, we want to immediately know what it is, fast easy read, no fussy distractions, and get to the CTA quick...read more
Since trust is on the forefront, you need to know your sources and permissions. If you are segmenting, you can set up your emails according to the se...read more
Personalize. Grab attention in the subject line to get receiver to open, short paragraphs, bullet points to be quick, easy, informative and engage to...read more