Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. But remember, marketing automation isn’t a “set it and forget it” shortcut to more revenue. It’s an opportunity read more

Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T read more

Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee read more

The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more

Whether it's a company you follow, a social media influencer, or someone you think is just “doing it right” we want to know what your favorite YouTube channel is and why. Please reply to this post and answer the questions below: What is your read more

YouTube is a powerful video platform and search engine (in fact, the second largest search engine just beneath its parent, Google). With its popularity and reach, we’d love to learn how you use YouTube as part of your marketing strategy. Please rep read more