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KMoffa
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Member since ‎May 8, 2023
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Kelsey Moffa

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chrlee on August 08, 2023
What’s an A/B test you’ve performed that surprised you and why?
Tell us about an A/B test you've conducted in email marketing. Give us some context about your company and industry, then tell us about the parameters of your experiment. What were the results and why did they surprise you?
Reply Discussion analytics Email Marketing testing
27 upvotes
277 Replies
KMoffa
Participant
September 04, 2024
I had seen an article suggesting using all lowercase letters in a subject line and thought it was silly. I ended up doing an AB test for proper punct...read more
rosell-dk on May 10, 2019
Custom fonts in Drag and Drop emails
When creating Drag and Drop emails, you can currently only choose between a selected few fonts. While custom fonts is possible in email templates, it is not currently possible in Drag and Drop emails. As fonts are an important part of a brand an read more
Reply Idea Marketing Emails
148 upvotes
29 Replies
KMoffa
Participant
May 08, 2023
It was a huge bummer discovering this didn't exist. We switched from Klayvio and now I miss the user-friendliness of Klayvio.
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