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smithcandicerae
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Member since ‎Mar 20, 2023
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Candice Smith

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smithcandicerae
Contributor
March 21, 2023
Reply to What social channels are you currently using?
We currently lean very heavy on LinkedIn for most of our social media engagement. That being said, we do also use Facebook and Twitter for cross prom...read more
smithcandicerae
Contributor
March 21, 2023
Reply to CTA Copywriting Tips
So much of copywriting, including CTAs, is subject to your company's (and industry, sometimes) voice or tone. Personally though, I'm a fan of more co...read more
smithcandicerae
Contributor
March 21, 2023
Reply to Pitfalls to Avoid When Creating Landing Pages
Aim to keep the landing page to an "above the fold" length. Having landing pages where leads have to scroll down to get to the CTA can lead to bouces...read more
smithcandicerae
Contributor
March 21, 2023
Reply to What makes a compelling blog post?
The last blog post I read drew me in with a promise of learning a new skill but I found the post to be too long, formatted in a way that was very har...read more
smithcandicerae
Contributor
March 20, 2023
Reply to How often do you clean your contacts database?
This actually made me realize that I do not currently know how often we are auditing and cleaning our contacts database. I agree though with the curr...read more
smithcandicerae
Contributor
March 20, 2023
Reply to How often should you audit and update your buyer personas?
I would say that it absolutely depends on your industry. Working in B2B, specifically the cybersecurity industry, re-evaluating buyer personas on an ...read more
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