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smithcandicerae
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Member since ‎Mar 20, 2023
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JorieMunroe on July 11, 2021
What social channels are you currently using?
As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the need read more
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106 upvotes
489 Replies
smithcandicerae
Contributor
March 21, 2023
We currently lean very heavy on LinkedIn for most of our social media engagement. That being said, we do also use Facebook and Twitter for cross prom...read more
JorieMunroe on July 11, 2021
CTA Copywriting Tips
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign. Below are a few examples of the types of CTAs you might use in marketing materials: Try for free. Nearly every company w read more
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144 upvotes
431 Replies
smithcandicerae
Contributor
March 21, 2023
So much of copywriting, including CTAs, is subject to your company's (and industry, sometimes) voice or tone. Personally though, I'm a fan of more co...read more
JorieMunroe on July 11, 2021
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page. It’s a smart move to keep your primary read more
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183 upvotes
430 Replies
smithcandicerae
Contributor
March 21, 2023
Aim to keep the landing page to an "above the fold" length. Having landing pages where leads have to scroll down to get to the CTA can lead to bouces...read more
JorieMunroe on July 11, 2021
What makes a compelling blog post?
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to read more
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154 upvotes
610 Replies
smithcandicerae
Contributor
March 21, 2023
The last blog post I read drew me in with a promise of learning a new skill but I found the post to be too long, formatted in a way that was very har...read more
JorieMunroe on July 11, 2021
How often do you clean your contacts database?
We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak read more
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171 upvotes
1221 Replies
smithcandicerae
Contributor
March 20, 2023
This actually made me realize that I do not currently know how often we are auditing and cleaning our contacts database. I agree though with the curr...read more
JorieMunroe on July 11, 2021
How often should you audit and update your buyer personas?
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more
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175 upvotes
646 Replies
smithcandicerae
Contributor
March 20, 2023
I would say that it absolutely depends on your industry. Working in B2B, specifically the cybersecurity industry, re-evaluating buyer personas on an ...read more
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