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KDeffley
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Member since ‎Mar 8, 2023
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K. Andrew Deffley

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kara_susvilla on July 11, 2021
Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with read more
251 upvotes
2169 Replies
Member
April 05, 2023
A lot of times, I'll begin with an outline of what I'm trying to convey in my material. Then I'll brainstorm and connect each element of my outline. ...read more
kara_susvilla on July 11, 2021
Setting marketing goals provides you long-term vision and short-term motivation. It helps you organize your time and resources so that you can make the most of your efforts. In the comments below, share a SMART goal you're working towards this year. read more
363 upvotes
2349 Replies
Member
April 05, 2023
One SMART goal included 25 backlinks from a combined board of directors in the area of franchising for B2B thought leadership. Tactics I've employed ...read more
kara_susvilla on July 11, 2021
Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements: Characters Conflict Resolution Choose one of your favorite brands, and tell their business's story by answering th read more
949 upvotes
5078 Replies
Member
April 05, 2023
One of my favorite brands when I was younger was Nike, due to their marketing. Their audience is comprised of men and women, ages 15-40, in need of ...read more
rsheldon on June 22, 2021
Reporting tells the story of what happened on your website to influence what you're going to do next. This all depends on your goals. Start by setting SMART goals and establishing KPIs for your website. Once you've determined your goals, w read more
159 upvotes
694 Replies
Member
April 04, 2023
My favorite part of working in digital marketing, PR and communications is promoting top company management as thought leaders in the industry. I alr...read more
rsheldon on June 22, 2021
The search landscape has changed dramatically over the past several years. One of the big changes is the introduction of rich results, sometimes referred to as rich snippets. They are visually enhanced search results that provide supplemental infor read more
162 upvotes
875 Replies
Member
April 04, 2023
For my recently-former employer's website, I would make it priority to make local packs, reviews, and site links optimized as rich snippets.
rsheldon on June 22, 2021
Establishing topical relevancy is key to creating excellent, search-worthy content. What topics do people search for that are related to your business? You want to show Google and other search engines that you are an authority in your field, and read more
200 upvotes
1344 Replies
Member
April 03, 2023
I'll just speak on personal content where I'd like to be known for baseball knowledge and strategy, baseball news and notes, topical baseball opinion...read more
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