How many active contactlist should there be for a campagne? Context: For my email where i work with dynamic content I see that not all my data is getting trough in the email. some content is staying on the default data

For my project i would like to know if it is better to make multiple list that contains different variables from a quiz or should i make multiple? Context: In combination with Typoform we have made a quiz to generate leads. The variables that we read more

I would like to have the possibility to compare my email performance with industry average