Consider this: Your manager tasks you with making your company's website more inviting and personalized. How would you go about identifying opportunities to get started? Tell us in the comments below. *To learn more about this, check out t 続きを読む

When creating smart content, you can segment a list of contacts and provide them with content that’s different from what the average visitor sees. This means that any time a contact on that list visits your website, they’ll see content that’s speci 続きを読む

Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how 続きを読む

A website with a good user experience helps its visitors accomplish their goals. Your website should be tailored to your visitors in order to attract them to your site and guide them to becoming customers. In your opinion, what's an example of a we 続きを読む

Every conversation has a defined start, middle, and end. When you’re using that interaction to qualify a lead, there are specific pieces of information that you’ll need to make the most out of that interaction. Much like a conversation that happens 続きを読む

On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team. Now, let’s discuss ways you can use workflows to 続きを読む