Hi all, I am a brand builder and have a knowledge foundation about brand management and event planning rather than inbound and digital marketing. However, I will start my new role as a marketing executive for a B2B company, which makes me feel s read more

Hi all, I am a brand builder and have a knowledge foundation about brand management and event planning rather than inbound and digital marketing. However, I will start my new role as a marketing executive for a B2B company, which makes me feel s read more

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like. read more

Hey everyone! I'm wondering if anyone has experience with using CTA buttons or links in an email that would update a contact's properties. ie. When someone clicks the "I'm a Doctor" button in the email it would then update their contact property t read more

If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like? In the comments below, share the following: Name (of persona) Demographics read more

If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like? In the comments below, share the following: Name (of persona) Demographics read more