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AnForero
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Nataly Forero

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Champion on July 11, 2021
What's an example of a lead nurturing campaign in action?
Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. But remember, marketing automation isn’t a “set it and forget it” shortcut to more revenue. It’s an opportunity read more
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85 upvotes
310 Replies
AnForero
Member
February 15, 2023
1. The first email informs me about some products I have visited or pages on the website. 2. According to the interests detected, they continue to s...read more
Champion on July 11, 2021
How would you go about conducting an email experiment?
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T read more
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82 upvotes
366 Replies
AnForero
Member
February 15, 2023
First of all, you would have to choose two segments from the same list or database to better understand their behavior separately. Then, I would do a...read more
Champion on July 11, 2021
What's one email metric you're working to improve?
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee read more
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104 upvotes
448 Replies
AnForero
Member
February 15, 2023
I consider the action of 'opening' one of the most important. Because that's where it all begins. The second serious trackable action would be the cl...read more
Champion on July 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more
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93 upvotes
466 Replies
AnForero
Member
February 15, 2023
Be clear about the objective you want to achieve, that the message is clear, simple and homogeneous. The design must be aligned with the message you ...read more
Champion on July 11, 2021
What's the right frequency for sending emails?
In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why read more
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110 upvotes
473 Replies
AnForero
Member
February 15, 2023
It all depends on the type of market we want to cover or rather the type of company to know if we can do it weekly, biweekly or monthly.
Champion on July 11, 2021
In your opinion, what's a successful layout for a high-performing email?
High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like. read more
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242 upvotes
1079 Replies
AnForero
Member
February 15, 2023
The ideal design is to follow and maintain an AIDA model as a structure. 1. Contain a subject line, short and concise. Since many people open t...read more
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