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AnForero
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Member since ‎Feb 15, 2023
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Nataly Forero

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AnForero
Member
February 15, 2023
Reply to What's an example of a lead nurturing campaign in action?
1. The first email informs me about some products I have visited or pages on the website. 2. According to the interests detected, they continue to s...read more
AnForero
Member
February 15, 2023
Reply to How would you go about conducting an email experiment?
First of all, you would have to choose two segments from the same list or database to better understand their behavior separately. Then, I would do a...read more
AnForero
Member
February 15, 2023
Reply to What's one email metric you're working to improve?
I consider the action of 'opening' one of the most important. Because that's where it all begins. The second serious trackable action would be the cl...read more
AnForero
Member
February 15, 2023
Reply to What's your #1 email design tip?
Be clear about the objective you want to achieve, that the message is clear, simple and homogeneous. The design must be aligned with the message you ...read more
AnForero
Member
February 15, 2023
Reply to What's the right frequency for sending emails?
It all depends on the type of market we want to cover or rather the type of company to know if we can do it weekly, biweekly or monthly.
AnForero
Member
February 15, 2023
Reply to In your opinion, what's a successful layout for a high-performing email?
The ideal design is to follow and maintain an AIDA model as a structure. 1. Contain a subject line, short and concise. Since many people open t...read more
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