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VVettor
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Vanessa Vettor

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Champion on July 11, 2021
How would you go about conducting an email experiment?
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T read more
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82 upvotes
366 Replies
VVettor
Member
February 10, 2023
Ideally, the first step will be to analyzed the previos behavior of the newsletter and identify what could get better, content, images, subject lines...read more
Champion on July 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more
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93 upvotes
466 Replies
VVettor
Member
February 10, 2023
The email should have a design aligned with the brand, the message should be short and clear, as well as the CTA or whatever we have as a goal on tha...read more
Champion on July 11, 2021
What's the right frequency for sending emails?
In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why read more
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110 upvotes
473 Replies
VVettor
Member
February 10, 2023
I believe the right frequency as well as the time to send an email will be given by analyzing the metrics and behaviors from the previous emails. Tak...read more
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