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RRusinovich
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Member since ‎Feb 6, 2023
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Ryan Rusinovich

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JorieMunroe on January 07, 2022
Which attribution model works best for your business?
One of the most common questions marketers ask when getting started on attribution reporting is which model they should use? The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing t read more
Reply Discussion Inbound Marketing Reporting
56 upvotes
323 Replies
RRusinovich
Member
February 06, 2023
The best attribution model for a business depends on several factors such as the industry, target audience, customer journey, and marketing goals. S...read more
chrlee on January 06, 2022
Which of the five fundamental steps is most challenging for you?
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting read more
Reply Discussion Behavioral Marketing Customer Segmentation Inbound Marketing
65 upvotes
490 Replies
RRusinovich
Member
February 06, 2023
Analyzing and reporting how people are behaving on your website: Data complexity: There can be a large amount of data to analyze and report on, ...read more
kara_susvilla on January 06, 2022
What’s an example of an effective content distribution goal?
There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads. Setting a content distribution goal is the foundation to building a st read more
Reply Discussion Content distribution Content Marketing Inbound Marketing
86 upvotes
457 Replies
RRusinovich
Member
February 06, 2023
An example of an effective content distribution goal could be to increase brand awareness among a target audience by reaching a specific number of un...read more
kara_susvilla on January 06, 2022
What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more
Reply Discussion buyer's journey Content Marketing Inbound Marketing
106 upvotes
553 Replies
RRusinovich
Member
February 06, 2023
Awareness stage: Blog posts on industry trends and pain points, Infographics on the problem your solution solves and Social media posts highlighting...read more
agulati on January 06, 2022
Which research methods have helped you curate your buyer persona?
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more
Reply Discussion buyer persona Inbound Marketing
143 upvotes
768 Replies
RRusinovich
Member
February 06, 2023
I believe the best research methods to help create buyer personas are Surveys and questionnaires. These surveys help by collecting data directly from...read more
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