We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak Leia mais

Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g Leia mais

Utilizing marketing automation and artificial intelligence (AI) includes finding the right tools that work for you. Whether you're leveraging automation and AI for your internal processes, such as maintaining data hygiene, or your customer-facing p Leia mais

One of the most common questions marketers ask when getting started on attribution reporting is which model they should use? The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing t Leia mais

When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting Leia mais

There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads. Setting a content distribution goal is the foundation to building a st Leia mais