When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting Lire la suite

There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads. Setting a content distribution goal is the foundation to building a st Lire la suite

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co Lire la suite

A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G Lire la suite

One of the best ways to learn inbound is by implementing strategies and sharing ideas with other professionals, just like you. That’s why we’re so excited to create this community of inbound professionals to learn and grow better together! To get Lire la suite