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BAllen18
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Member since ‎Dec 26, 2022
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Bethany Allen

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JorieMunroe on July 11, 2021
Examples of Lead Nurturing Workflows
On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team. Now, let’s discuss ways you can use workflows to read more
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228 upvotes
514 Replies
BAllen18
Contributor
January 31, 2023
I believe for our business it will be the welcome and post-training follow-ups. Also, a workflow that works between our Discovery Call - Proposal - C...read more
JorieMunroe on July 11, 2021
Components of an Optimized Email
In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- becau read more
Reply Discussion
194 upvotes
492 Replies
BAllen18
Contributor
January 31, 2023
To optimize emails, I agree that personalization is important. However, just because you say my name does not mean that what you are offering me is v...read more
Champion on July 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more
Reply Discussion
93 upvotes
466 Replies
BAllen18
Contributor
January 04, 2023
Less is more!
Champion on July 11, 2021
What's the right frequency for sending emails?
In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why read more
Reply Discussion
110 upvotes
473 Replies
BAllen18
Contributor
December 29, 2022
customer agreement + company/product/service needs = right frequency!
Champion on July 11, 2021
What does email look like through the buyer's journey?
Different content will appeal to different buyers at different stages of the buying process. For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage who is l read more
Reply Discussion
180 upvotes
621 Replies
BAllen18
Contributor
December 26, 2022
Awareness Stage: Welcome, Education, Free Resources Consideration: More Education, Connect with us, Call, Video, Short Video Demo Delight Stage: Of...read more
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