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Awerthy01
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Member since ‎Dec 25, 2022
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Aaron Wertheimer

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Champion on July 11, 2021
What contact information is important for your business to capture?
A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what informat read more
Reply Discussion
245 upvotes
1010 Replies
Awerthy01
Member
March 13, 2023
Explicit information - we have an intake form that asks our clients what they hope to accomplish with us from us, the marketing agency. Implicit i...read more
chrlee on January 06, 2022
What is one of your favorite automation and AI tools that you use regularly?
Utilizing marketing automation and artificial intelligence (AI) includes finding the right tools that work for you. Whether you're leveraging automation and AI for your internal processes, such as maintaining data hygiene, or your customer-facing p read more
Reply Discussion AI Automation Inbound Marketing
60 upvotes
399 Replies
Awerthy01
Member
February 09, 2023
MCox6: I, too, am transitioning from middle school English teacher to Digital Marketer. If you are game, I would love to pick your brain and hear fr...read more
chrlee on January 06, 2022
Which of the five fundamental steps is most challenging for you?
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting read more
Reply Discussion Behavioral Marketing Customer Segmentation Inbound Marketing
65 upvotes
490 Replies
Awerthy01
Member
February 06, 2023
Which of these five fundamental steps is most challenging for you? I think what is most challenging is step 3, analyzing and reporting how peop...read more
kara_susvilla on January 06, 2022
What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more
Reply Discussion buyer's journey Content Marketing Inbound Marketing
106 upvotes
553 Replies
Awerthy01
Member
January 31, 2023
For the awareness stage : 5 Reasons to Book a Voluntourism Package For Your Next Vacation (to solve for the problem of traveling but doing so susta...read more
kara_susvilla on July 11, 2021
What's your guest blog author bio?
When writing a guest blog post, generally you’ll have the opportunity to write a short author bio about yourself. Think of it as your personal elevator pitch. An elevator pitch is a 30-second memorable description of what you do and/or what you sel read more
Reply Discussion
92 upvotes
630 Replies
Awerthy01
Member
January 01, 2023
Aaron Wertheimer is the author of Greater Than A Tourist: 50 Budget Tips for the Twenty-Something Year Old, writer ofr Upwork.com, and teaches full-t...read more
kara_susvilla on July 11, 2021
How can you extend the value of your next piece of content?
It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below. *To learn more about this, check out the Exten read more
Reply Discussion
129 upvotes
1062 Replies
Awerthy01
Member
December 30, 2022
I could post an infographic of the medical cannabis blog post I wrote and include links to other backlinks on our website, as the backlinks relate to...read more
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