I work in the digital marketing department for a services company and a very simple example of marketing automation is that our inbound strategies to...read more
I would be looking at improving our email marketing strategy, we already know that the metric we're worried about is the click-through rate, I would ...read more
Currently, we're working towards the CTA, we need to analyze and determine what to change on the emails to improve at setting appointments for our le...read more
When it comes to design its important to include images and logos from your company at the top, these images have to relate to the context of the con...read more
I think the right frequency relies on the expectations that we are placing the prospects on, it will become a successful frequency if the lead is awa...read more
It needs to have a subject line that attracts the person to the email, it needs to have a custom intro with information from the prospect, also the b...read more