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RMoy
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Member since ‎Nov 8, 2022
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Rebecca Moy

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RMoy
Participant
November 14, 2022
Reply to Improving your content creation process
For our next piece of content, we are going to do something we've never really done, which is optimize for SEO. Seems like an obvious thing we should...read more
RMoy
Participant
November 12, 2022
Reply to Which attribution model works best for your business?
In our business, we've mainly relied on some basic first touch attribution in our AB testing. However, we will start getting into linear attribution ...read more
RMoy
Participant
November 10, 2022
Reply to Which of the five fundamental steps is most challenging for you?
I think at this point, the hardest at my company would be the "use the segmentation to nurture", mostly because we've never really gotten that far. W...read more
RMoy
Participant
November 10, 2022
Reply to What’s an example of an effective content distribution goal?
We would like to achieve 10 earned backlinks of our report in relevant media outlets within the first week of publication in order to increase brand ...read more
RMoy
Participant
November 09, 2022
Reply to What content ideas do you have for your buyer’s journey?
Awareness - Blog posts about common stumbling blocks in modern fashion merchandising, some of the most common problems Consideration - Webinar a...read more
RMoy
Participant
November 08, 2022
Reply to Which research methods have helped you curate your buyer persona?
In my experience, we've used background information - usually from Linkedin or information from our sales team stored on our company CRM - and perso...read more
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