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mwims001
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Michelle Wims

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Champion on July 11, 2021
Who is your business's buyer persona?
If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like? In the comments below, share the following: Name (of persona) Demographics read more
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127 upvotes
427 Replies
mwims001
Participant
November 06, 2022
Thanks for sharing this information
JorieMunroe on July 11, 2021
How often should you audit and update your buyer personas?
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more
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170 upvotes
622 Replies
mwims001
Participant
November 06, 2022
I say every quarter.
JorieMunroe on July 11, 2021
How do you keep your campaign assets organized?
Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combinati read more
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140 upvotes
530 Replies
mwims001
Participant
November 06, 2022
Thanks for the info
kara_susvilla on April 06, 2022
What does your lead generation campaign strategy look like?
Lead generation is the process of attracting and converting prospects interested in your brand, product, or service. It focuses on turning curious visitors on your website into new leads for your business. Crafting a thorough lead generation s read more
Reply Discussion HubSpot Marketing Lead Generation
10 upvotes
13 Replies
mwims001
Participant
November 06, 2022
Me to.
JorieMunroe on July 11, 2021
CTA Copywriting Tips
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign. Below are a few examples of the types of CTAs you might use in marketing materials: Try for free. Nearly every company w read more
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142 upvotes
415 Replies
mwims001
Participant
November 05, 2022
Provide Value-It doesn’t matter if something is free or costs thousands. If the customer finds it valuable, price is no object.
JorieMunroe on July 11, 2021
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page. It’s a smart move to keep your primary read more
Reply Discussion
178 upvotes
414 Replies
mwims001
Participant
November 02, 2022
Having excessive navigation links or any other distractions
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