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TWilliams58
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Member since ‎Oct 23, 2022
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Tom Williams

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chrlee on January 06, 2022
Utilizing marketing automation and artificial intelligence (AI) includes finding the right tools that work for you. Whether you're leveraging automation and AI for your internal processes, such as maintaining data hygiene, or your customer-facing p read more
Member
October 23, 2022
We are using chatbots as a frequent automation.AI combination. Especially with our consumer facing clients
JorieMunroe on January 07, 2022
One of the most common questions marketers ask when getting started on attribution reporting is which model they should use? The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing t read more
Member
October 23, 2022
Really depends on the goal of the project. When starting with many of our clients we have to look at a linear attribution to understad their past eff...read more
chrlee on January 06, 2022
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting read more
Member
October 23, 2022
For me it's deciding "what to track." I am an data "junkie" and want as much informatiopn as possible on my prospects and customers. However, not all...read more
kara_susvilla on January 06, 2022
There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads. Setting a content distribution goal is the foundation to building a st read more
Member
October 23, 2022
Right now I have a client that is growing extremely fast and needs some content to distinguish themselves from the competition. The challenge is maki...read more
kara_susvilla on January 06, 2022
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more
Member
October 23, 2022
Most often with our clients in government contracting we are turning toward case studies. Various prospective agencies have said they want to see wha...read more
agulati on January 06, 2022
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more
Member
October 23, 2022
Not just one tool. I look at the overall market for the space we are in; talk to the sales team and analyze who is cpoming to our web site and the an...read more
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