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TWilliams58
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Member since ‎Oct 23, 2022
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Tom Williams

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TWilliams58
Member
October 23, 2022
Reply to What is one of your favorite automation and AI tools that you use regularly?
We are using chatbots as a frequent automation.AI combination. Especially with our consumer facing clients
TWilliams58
Member
October 23, 2022
Reply to Which attribution model works best for your business?
Really depends on the goal of the project. When starting with many of our clients we have to look at a linear attribution to understad their past eff...read more
TWilliams58
Member
October 23, 2022
Reply to Which of the five fundamental steps is most challenging for you?
For me it's deciding "what to track." I am an data "junkie" and want as much informatiopn as possible on my prospects and customers. However, not all...read more
TWilliams58
Member
October 23, 2022
Reply to What’s an example of an effective content distribution goal?
Right now I have a client that is growing extremely fast and needs some content to distinguish themselves from the competition. The challenge is maki...read more
TWilliams58
Member
October 23, 2022
Reply to What content ideas do you have for your buyer’s journey?
Most often with our clients in government contracting we are turning toward case studies. Various prospective agencies have said they want to see wha...read more
TWilliams58
Member
October 23, 2022
Reply to Which research methods have helped you curate your buyer persona?
Not just one tool. I look at the overall market for the space we are in; talk to the sales team and analyze who is cpoming to our web site and the an...read more
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