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EInnes
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Elizabeth Innes

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JorieMunroe on July 11, 2021
Components of an Optimized Email
In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- becau read more
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193 upvotes
489 Replies
EInnes
Member
October 12, 2022
CTA buttons are a great way to engage and keep the content short and to the point. Do not distract from the end point with too much fluff.
JorieMunroe on July 11, 2021
Examples of Lead Nurturing Workflows
On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team. Now, let’s discuss ways you can use workflows to read more
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227 upvotes
512 Replies
EInnes
Member
October 12, 2022
I think it is fantastic that you can specify set timing and paths for leads depending on their actions.
JorieMunroe on July 11, 2021
Share your favorite form examples!
Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful b read more
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153 upvotes
467 Replies
EInnes
Member
October 12, 2022
I like how Starbucks has a single-column form with the autofill option and only asks for four fields to be filled out. They keep it simple, so it is ...read more
JorieMunroe on July 11, 2021
CTA Copywriting Tips
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign. Below are a few examples of the types of CTAs you might use in marketing materials: Try for free. Nearly every company w read more
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182 upvotes
541 Replies
EInnes
Member
October 12, 2022
Save today Download now Start today
JorieMunroe on July 11, 2021
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page. It’s a smart move to keep your primary read more
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216 upvotes
537 Replies
EInnes
Member
October 12, 2022
Do not clutter your landing page, make your offer clear and do not distract with too many images (one or two is helpful) or options. Ensure the image...read more
JorieMunroe on July 11, 2021
What makes a compelling blog post?
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to read more
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178 upvotes
740 Replies
EInnes
Member
October 12, 2022
The last blog post I read and finished had a catchy title (of a topic I was interested in), Outlined early what would be covered, and was well organi...read more
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