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HWalters
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Helen Walters

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kara_susvilla on July 11, 2021
Which metrics matter most to your business?
To determine the success of your content, you have to set goals and track the metrics that make the most sense for your business. This could be page views, conversions, and so on. Keeping this in mind, which metrics matter most to your business and read more
Reply Discussion
106 upvotes
662 Replies
HWalters
Member
September 30, 2022
Conversions and tracking the funnel from Lead > MQL >SQL > Opportunity > Client
kara_susvilla on July 11, 2021
What's your business's most effective promotion channel?
A successful content strategy should include a promotional plan that doesn't just share your content but strategically shares content with the people who will benefit most from it. Keeping this in mind, what's your business's most effective promoti read more
Reply Discussion
112 upvotes
800 Replies
HWalters
Member
September 30, 2022
Word of mouth/referrals and LinkedIn.
kara_susvilla on July 11, 2021
What's your guest blog author bio?
When writing a guest blog post, generally you’ll have the opportunity to write a short author bio about yourself. Think of it as your personal elevator pitch. An elevator pitch is a 30-second memorable description of what you do and/or what you sel read more
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91 upvotes
626 Replies
HWalters
Member
September 30, 2022
Helen Walters is Chief Marketing Officer for digital product studio, Distinction. She loves the power of words and connecting people through storytel...read more
CoreyChristian on June 29, 2021
What’s the last marketing video you remember watching and what made it memorable?
A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the bel read more
Reply Discussion Video Marketing
278 upvotes
1654 Replies
HWalters
Member
September 30, 2022
Probably one of our competitor's - it wasn't very memorable which ironically is why it just came to mind!
kara_susvilla on July 11, 2021
How can you extend the value of your next piece of content?
It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below. *To learn more about this, check out the Exten read more
Reply Discussion
129 upvotes
1060 Replies
HWalters
Member
September 30, 2022
Cut up some of the longer-form blog posts into LinkedIn carousels.
kara_susvilla on July 11, 2021
Write a working title for your next blog post
A working title is something to "work" off of as you begin to write your post. Start here to narrow your topic down and focus on one angle. A broad term, like “social media,” could breed multiple blog post ideas like “top social media channels for l read more
Reply Discussion
383 upvotes
3192 Replies
HWalters
Member
September 30, 2022
Digital product studios: what to look for The business value of design thinking How to choose the right CMS for your business How to make sure yo...read more
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