A minor example for personalization would be: when you sent a message to a company's facebook page, you'll get an automated message addressing your f...read more
As Rachel Sheldon explained in Contextual Marketing course, a website should be useful, intuitive, consistent, accessible, and appealing. When the ab...read more
Great example that I believe contextual marketing is e-commerce web sites. Apart from giants like Amazon and eBay there are tons of local e-commerce ...read more