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WJohnson1
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Wesley Johnson

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Champion on July 11, 2021
What's an example of a buyer persona with corresponding buyer's journey?
Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey). The buyer's journey is comprised of three stages: Awareness Stage: T read more
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161 upvotes
465 Replies
WJohnson1
Member
September 19, 2022
Awareness Stage: The buyer becomes aware that they have a desire to excerise and practice healthy lifestyle. Consideration Stage: The buyer does so...read more
Champion on July 11, 2021
Who is your business's buyer persona?
If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like? In the comments below, share the following: Name (of persona) Demographics read more
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145 upvotes
545 Replies
WJohnson1
Member
September 19, 2022
Lulu Lucas is a young Sports Coach who has been heavily involved with youth development and non profits such as Boys and Girls Club and YMCA for year...read more
Champion on July 11, 2021
What OKR are you focusing on?
Objectives and key results (also known as OKRs) is a goal-setting system that helps to ensure that the company focuses efforts on the same important issues throughout the organization. What is the main OKR you're focusing on right now? *To read more
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160 upvotes
696 Replies
WJohnson1
Member
September 19, 2022
My personal OKR is to earn my Master's degree within the next 2 years. I plan to do so while maintaining a full time job working in sports.
Champion on July 11, 2021
What's your company's purpose?
Inbound is all about making your company easy to find for the people who need your help. But before you can do that, you need to understand the job your company was founded to do. So why was your company founded? What mission was it created to fulf read more
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193 upvotes
844 Replies
WJohnson1
Member
September 19, 2022
My company, Lululemon, purpose is to create components for people to live longer, healthier, fun lives.
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