Member since ‎Sep 16, 2022
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Anees Misbahudeen

I am a growth strategist, marketer and founder of INNMCO. My purpose is to empower founders and business leaders to grow their business by bringing innovation (customer centred products and services) to market.


JorieMunroe on January 07, 2022
One of the most common questions marketers ask when getting started on attribution reporting is which model they should use? The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing t read more
October 02, 2022
I am trying to measure or track (using attribution reports), which marketing assets and channels help in conversions.
kara_susvilla on January 06, 2022
There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads. Setting a content distribution goal is the foundation to building a st read more
October 01, 2022
Increase website traffic by 'x' visitors in the next 'y' month, in order to increase brand awareness with my target audience by doing 'z type of more
kara_susvilla on January 06, 2022
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more
September 24, 2022
A few ideas for each stage of the buyer's journey. Awareness: how to guides Consideration: various solutions to problems Decision: offers, more
agulati on January 06, 2022
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more
September 24, 2022
The research methods that I typically use include interviews. Interviewing customers, front line employees who are close to the customer (e.g. sales more
KyleJepson on July 11, 2021
Connecting with leads can be hard. Even when people are interested in your product, they're often busy or have competing priorities. How do you get to that first conversation with a lead? Share your tips and tricks in the comments below! * read more
314 Replies
September 17, 2022
I will check the prospect's business, his/her needs and then reach them via an email or message. This is followed by scheduling an appointment to more
KyleJepson on July 11, 2021
The modern world has a lot of ways for salespeople to find active buyers. What's your favorite way to identify the people who need your product? Share your thoughts in the comments below! *To learn more about this, check out the Prioritiz read more
385 Replies
September 16, 2022
My current way to identify the people who need my product or service is through linkedin. I actively reach out to my current connections and common more
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