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BWright22
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Billie Wright

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Champion on July 11, 2021
What's an example of a buyer persona with corresponding buyer's journey?
Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey). The buyer's journey is comprised of three stages: Awareness Stage: T read more
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161 upvotes
463 Replies
BWright22
Participant
September 16, 2022
An example that comes to mind for a buyer's journey is process in purchasing a new car. Awareness: buyer is aware that they either want or need a ...read more
Champion on July 11, 2021
Who is your business's buyer persona?
If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like? In the comments below, share the following: Name (of persona) Demographics read more
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145 upvotes
542 Replies
BWright22
Participant
September 15, 2022
Building Owner Bob Real estate developer that is constantly investing in different business property opportunities. Biggest challenge is helping ...read more
Champion on July 11, 2021
What OKR are you focusing on?
Objectives and key results (also known as OKRs) is a goal-setting system that helps to ensure that the company focuses efforts on the same important issues throughout the organization. What is the main OKR you're focusing on right now? *To read more
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160 upvotes
693 Replies
BWright22
Participant
September 15, 2022
My main OKR right now is focusing on completing my degree while working full-time. I have set a goal of 3 years.
Champion on July 11, 2021
What's your company's purpose?
Inbound is all about making your company easy to find for the people who need your help. But before you can do that, you need to understand the job your company was founded to do. So why was your company founded? What mission was it created to fulf read more
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193 upvotes
841 Replies
BWright22
Participant
September 14, 2022
The company that I work for has a mission statement that is to provide outstanding career opportunities to a diverse and inclusive workforce. It i...read more
Champion on July 11, 2021
What funnels exist in your flywheel?
The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywhee read more
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251 upvotes
769 Replies
BWright22
Participant
September 12, 2022
I work for a mechanical contractor. The company has a mission to grow into other areas such as service agreements and facilities management. I can ...read more
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