Cassandra Anderson

Cass Anderson has a 20+ year tenure in the technology industry. As Optimove’s Global VP of Revenue Operations and Enablement, and formerly VP Channel, Sales Operations and Marketing at a UCaaS company, she understands the plight of sellers and leadership. Her goal, by Starting with the Customer, is to simplify the buying and selling process and remove obstacles for the revenue team. Cass is Treasurer of the Board for HEAL International, a global non-profit for global health. Fun facts, she has visited all 50 states, reads more than 50 books per year, and is currently buried in the snow in the mountains near Lake Tahoe.