One of the best ways to learn content marketing is by implementing strategies and sharing ideas with other marketers, just like you. That’s why we’re so excited to create this community of content marketers to learn and grow better together! To g read more

Hey there! Welcome to the Content Marketing Study Group. The purpose of this post is to walk you through the experience of getting started and how to get the most value out of this Study Group. If you have any specific questions or comments, please read more

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements: Characters Conflict Resolution Choose one of your favorite brands, and tell their business's story by answering th read more

A working title is something to "work" off of as you begin to write your post. Start here to narrow your topic down and focus on one angle. A broad term, like “social media,” could breed multiple blog post ideas like “top social media channels for l read more

Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with read more

Setting marketing goals provides you long-term vision and short-term motivation. It helps you organize your time and resources so that you can make the most of your efforts. In the comments below, share a SMART goal you're working towards this year. read more