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JLiu613
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JorieMunroe on January 07, 2022
Which attribution model works best for your business?
One of the most common questions marketers ask when getting started on attribution reporting is which model they should use? The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing t read more
Reply Discussion Inbound Marketing Reporting
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JLiu613
Member
July 27, 2022
I think the Full path should work best for B2b. But just one question, 22.5 % will be attributed to the interaction that created the deal, which most...read more
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