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ELedbetter
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Member since ‎Jul 25, 2022
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Emily Ledbetter

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crystalking on July 11, 2021
Do you advertise using social media? If so, on what platform have you seen the best results?
Each social media platform is a little different and companies will find different types of success depending on their audience and their content. If your brand is advertising on social media, where have you found success? *To learn more a read more
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401 upvotes
1307 Replies
ELedbetter
Member
June 09, 2023
My old company advertised using Facebook. Our results weren't the greatest, but I think that was because there was limited knowledge of how to drive ...read more
Champion on July 11, 2021
How would you go about conducting an email experiment?
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T read more
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82 upvotes
366 Replies
ELedbetter
Member
August 04, 2022
I would do an A/B test to determine if subject lines with a token in them improve open rates
Champion on July 11, 2021
What's one email metric you're working to improve?
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee read more
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104 upvotes
448 Replies
ELedbetter
Member
August 02, 2022
Open rate and click through rate!
Champion on July 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more
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93 upvotes
466 Replies
ELedbetter
Member
August 01, 2022
Keep the design incredibly simple. Clearly point to the value you're providing and what the customer should do next.
Champion on July 11, 2021
In your opinion, what's a successful layout for a high-performing email?
High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like. read more
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241 upvotes
1076 Replies
ELedbetter
Member
July 26, 2022
Before drafting your email, write down your goal or purpose for the email. 1. Subject line: short and sweet, engaging, use emojis, use vivid lang...read more
Champion on July 11, 2021
What does email look like through the buyer's journey?
Different content will appeal to different buyers at different stages of the buying process. For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage who is l read more
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180 upvotes
621 Replies
ELedbetter
Member
July 25, 2022
Awareness: educational info on industry and your company, identify customer pain points Consideration: share your value proposition, explain how you...read more
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