We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak read more

A blog can be an effective marketing (and sales) channel that helps increase your business's visibility online. Keeping this in mind, we'd love to hear your thoughts on what an effective blog looks like. Please reply to this post and answer t read more

Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more