A successful content strategy should include a promotional plan that doesn't just share your content but strategically shares content with the people who will benefit most from it. Keeping this in mind, what's your business's most effective promoti Leer más

When writing a guest blog post, generally you’ll have the opportunity to write a short author bio about yourself. Think of it as your personal elevator pitch. An elevator pitch is a 30-second memorable description of what you do and/or what you sel Leer más

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below. *To learn more about this, check out the Exten Leer más

A working title is something to "work" off of as you begin to write your post. Start here to narrow your topic down and focus on one angle. A broad term, like “social media,” could breed multiple blog post ideas like “top social media channels for l Leer más

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements: Characters Conflict Resolution Choose one of your favorite brands, and tell their business's story by answering th Leer más

One of the best ways to learn content marketing is by implementing strategies and sharing ideas with other marketers, just like you. That’s why we’re so excited to create this community of content marketers to learn and grow better together! To g Leer más