A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what informat read more

Hi all, I joined the group to improve my knowledge of email marketing. I've done some B2C marketing for products before, it was important to our strategy. But my new role is a real mix, we're a not-for-profit enterprise, so we have different se read more