Think about the saying, “People don’t buy a quarter-inch drill; they buy a quarter-inch hole.” This is a perfect example of the Jobs Theory in action. When someone purchases a drill, they’re hiring that drill to do the job of creating a hole in the read more

The exact marketing reports you use will vary depending on the type of data you’re reviewing and the purpose of each report. They can assess where your traffic and leads are coming from, what content they interacted with, if and when they conve read more