Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combinati read more

We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak read more

Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more

Marketing is about making connections — with your audience and with each other. With that in mind, say hi and tell us a little bit about yourself. Here's some questions you can use for inspiration: What's your current role? read more

The "name" column should have the option to be frozen, along with the title row so that when scrolling through the data, the campaign names and the column names are always in sight. Currently when scrolling through the data, and there are a lot of read more