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MaFowler
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Member since ‎Jun 29, 2022
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Matthias Fowler

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MaFowler on December 27, 2023
Reference Subject Line or Filenames
It would be great if we were able to reference subject lines of e-mails or filetypes of local attachments as conditions. I would like to create a workflow based on phrases in subject lines or in attached filenames.
Reply Idea Custom Objects
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JorieMunroe on July 11, 2021
What social channels are you currently using?
As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the need read more
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130 upvotes
615 Replies
MaFowler
Contributor
June 29, 2022
Facebook, LinkedIN, and I'm going ot say Google My Business counts.
JorieMunroe on July 11, 2021
Components of an Optimized Email
In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- becau read more
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193 upvotes
491 Replies
MaFowler
Contributor
June 29, 2022
I think Siege content emphasizes less frills and more personal. Don't overload the e-mail with assets and videos and bells and whistles and just...read more
JorieMunroe on July 11, 2021
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page. It’s a smart move to keep your primary read more
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216 upvotes
537 Replies
MaFowler
Contributor
June 29, 2022
Personally, I hate smooth scrolling and landing pages that have poor lengths of a page implementation.
JorieMunroe on July 11, 2021
CTA Copywriting Tips
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign. Below are a few examples of the types of CTAs you might use in marketing materials: Try for free. Nearly every company w read more
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184 upvotes
547 Replies
MaFowler
Contributor
June 29, 2022
I try to make sure my CTA's are transferrable to Facebook, which has the tightest CTA button customization. So try to keep it to 11 characters.
JorieMunroe on July 11, 2021
What makes a compelling blog post?
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to read more
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178 upvotes
741 Replies
MaFowler
Contributor
June 29, 2022
Typically I like really lean copy, with bite-sized content hunks. I try to write no more than 3-4 sentences per paragraph and have nice breaks i...read more
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