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sPeisey
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Member since ‎Jun 28, 2022
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Tiphaine_A on June 28, 2021
Améliorer votre processus de création de contenu
Votre processus de création de contenu doit être clair, reproductible et organisé. Il est important d'évaluer votre processus de temps en temps pour voir comment il peut être amélioré (pour vous et ceux avec qui vous collaborez). Avant de read more
Reply Discussion Marketing de contenu
13 upvotes
148 Replies
PRgirl
Member
August 11, 2022
L'idéal est d'avoir un outil CRM (la base!) et de faire du social listening afin d'aiguiller dans la création de contenu. Autre point fondamental : m...read more
Tiphaine_A on June 28, 2021
Le storytelling en action
Quelle que soit l'histoire que vous essayez de raconter et la façon dont vous le faite, la narration comporte trois éléments essentiels: Les personnages Le conflit La résolution Choisissez l'une de vos marques préférées et r read more
Reply Discussion Marketing de contenu
17 upvotes
198 Replies
PRgirl
Member
August 11, 2022
Quelle est la marque ? SWATCH Quel est son public ? Le grand public (H/F, tous âges) Quel défi aide-t-elle son public à surmonter ? ...read more
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