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HemaLatha
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Champion on July 11, 2021
How would you go about conducting an email experiment?
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T read more
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82 upvotes
366 Replies
HemaLatha
Member
July 02, 2022
Email body design
Champion on July 11, 2021
What's one email metric you're working to improve?
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee read more
Reply Discussion
104 upvotes
448 Replies
HemaLatha
Member
July 02, 2022
Open rate
Champion on July 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more
Reply Discussion
93 upvotes
466 Replies
HemaLatha
Member
June 28, 2022
Keep it Simple and visualized.
Champion on July 11, 2021
In your opinion, what's a successful layout for a high-performing email?
High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like. read more
Reply Discussion
242 upvotes
1076 Replies
HemaLatha
Member
June 28, 2022
A successful Layout should have the follow: 1. Know your five whys of creating an email · 2. Set a smart goal for your email · 3. Write a great s...read more
Champion on July 11, 2021
What does email look like through the buyer's journey?
Different content will appeal to different buyers at different stages of the buying process. For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage who is l read more
Reply Discussion
180 upvotes
621 Replies
HemaLatha
Member
June 27, 2022
Awareness Stage: Prospect is experiencing and expressing symptoms of a problem.
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