Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey).
The buyer's journey is comprised of three stages:
Awareness Stage: T read more
awareness stage-he has challenges with getting good paying clients for his freelancing jobs The consideration stage-he considers various freelancing...read more
If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like?
In the comments below, share the following:
Name (of persona)
Demographics read more
Mr. BEN 40 years, a Christian, has a family of four, runs a business both online and offline and earns 200,000 monthly. he is hardworking, he striv...read more
Objectives and key results (also known as OKRs) is a goal-setting system that helps to ensure that the company focuses efforts on the same important issues throughout the organization. What is the main OKR you're focusing on right now?
*To read more
Inbound is all about making your company easy to find for the people who need your help. But before you can do that, you need to understand the job your company was founded to do. So why was your company founded? What mission was it created to fulf read more
Utilizing marketing automation and artificial intelligence (AI) includes finding the right tools that work for you. Whether you're leveraging automation and AI for your internal processes, such as maintaining data hygiene, or your customer-facing p read more
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider:
Defining the interactions you want to track
Implementing tracking
Analyzing and reporting read more
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