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ShilpaPhattepur
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Member since ‎Jun 8, 2022
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Shilpa Phattepur

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chrlee on January 06, 2022
What is one of your favorite automation and AI tools that you use regularly?
Utilizing marketing automation and artificial intelligence (AI) includes finding the right tools that work for you. Whether you're leveraging automation and AI for your internal processes, such as maintaining data hygiene, or your customer-facing p read more
Reply Discussion AI Automation Inbound Marketing
60 upvotes
398 Replies
ShilpaPhattepur
Participant
July 05, 2022
I use Google Analytics and Grammarly.
JorieMunroe on January 07, 2022
Which attribution model works best for your business?
One of the most common questions marketers ask when getting started on attribution reporting is which model they should use? The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing t read more
Reply Discussion Inbound Marketing Reporting
56 upvotes
323 Replies
ShilpaPhattepur
Participant
July 04, 2022
For my business I would say that first touch attribution model best.
chrlee on January 06, 2022
Which of the five fundamental steps is most challenging for you?
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting read more
Reply Discussion Behavioral Marketing Customer Segmentation Inbound Marketing
65 upvotes
489 Replies
ShilpaPhattepur
Participant
July 04, 2022
I feel defining the interactions you want to track and implementing the traker is most challenging part.
kara_susvilla on January 06, 2022
What’s an example of an effective content distribution goal?
There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads. Setting a content distribution goal is the foundation to building a st read more
Reply Discussion Content distribution Content Marketing Inbound Marketing
86 upvotes
457 Replies
ShilpaPhattepur
Participant
July 02, 2022
As a digital marketing consultants I would like metion here is that by using Owned channels and Earned channels we will be able to drive the traffic ...read more
agulati on January 06, 2022
Which research methods have helped you curate your buyer persona?
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more
Reply Discussion buyer persona Inbound Marketing
143 upvotes
768 Replies
ShilpaPhattepur
Participant
June 29, 2022
With Survery, Social media and Interviews
JorieMunroe on July 11, 2021
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page. It’s a smart move to keep your primary read more
Reply Discussion
216 upvotes
538 Replies
ShilpaPhattepur
Participant
June 17, 2022
unnecessary information should not be included in the landing page. When you have the opportunity to convert the lead into customer then you should u...read more
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