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ShilpaPhattepur
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Member since ‎Jun 8, 2022
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Shilpa Phattepur

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chrlee on January 06, 2022
What is one of your favorite automation and AI tools that you use regularly?
Utilizing marketing automation and artificial intelligence (AI) includes finding the right tools that work for you. Whether you're leveraging automation and AI for your internal processes, such as maintaining data hygiene, or your customer-facing p read more
Reply Discussion AI Automation Inbound Marketing
36 upvotes
167 Replies
AForbes4
Member
August 02, 2022
As a customer and a consumer I often use chat bot
JorieMunroe on January 07, 2022
Which attribution model works best for your business?
One of the most common questions marketers ask when getting started on attribution reporting is which model they should use? The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing t read more
Reply Discussion Inbound Marketing Reporting
32 upvotes
154 Replies
PShetty7
Member
August 10, 2022
Linear model
chrlee on January 06, 2022
Which of the five fundamental steps is most challenging for you?
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting read more
Reply Discussion Behavioral Marketing Customer Segmentation Inbound Marketing
45 upvotes
245 Replies
TOwino
Member
August 07, 2022
I think the first step is the hardest because it needs you to dig deep to get critical information that should be accurate so as to make the other st...read more
kara_susvilla on January 06, 2022
What’s an example of an effective content distribution goal?
There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads. Setting a content distribution goal is the foundation to building a st read more
Reply Discussion Content distribution Content Marketing Inbound Marketing
56 upvotes
201 Replies
LilianaBaglieto
Participant
August 11, 2022
We will use our own B2B email directory first, with the goal to launch our website to the client base and network we already relate to. This will a...read more
agulati on January 06, 2022
Which research methods have helped you curate your buyer persona?
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more
Reply Discussion buyer persona Inbound Marketing
82 upvotes
352 Replies
ERomero4
Member
August 11, 2022
I have done survey forms and interviews. The main thing is avoiding probing questions or leading questions.
JorieMunroe on July 11, 2021
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page. It’s a smart move to keep your primary read more
Reply Discussion
163 upvotes
366 Replies
Sh_almamari
Member
August 10, 2022
Pitfalls to Avoid When Creating Landing Pages
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