HubSpot Community - About FDew

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Faith Dew

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FDew

Participant

June 07, 2022

Reply to What's an example of a lead nurturing campaign in action?

An effective example is when I signed up to receive a pr document from a company. After downloading it, I received an email where they introduced me ...read more

FDew

Participant

June 07, 2022

Reply to How would you go about conducting an email experiment?

To improve the click-through rate I would do A/B testing on the CTA. I would create a newsletter with two different CTAs and evaluate which one perfo...read more

FDew

Participant

June 06, 2022

Reply to What's one email metric you're working to improve?

Conversion rate

FDew

Participant

June 06, 2022

Reply to What's your #1 email design tip?

My #1 design tip is white space and a consistent design theme.

FDew

Participant

June 06, 2022

Reply to What's the right frequency for sending emails?

The right frequency is the frequency that your customers agree to. Some customers want daily emails, some what weekly, others may want monthly. I wou...read more

FDew

Participant

June 06, 2022

Reply to In your opinion, what's a successful layout for a high-performing email?

A successful layout looks like an attention grabbing subject line (41-50 characters), captivating preview text, images, copy with readibility in mind...read more

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