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PLathon
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Prentice Lathon

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JorieMunroe on January 07, 2022
Which attribution model works best for your business?
One of the most common questions marketers ask when getting started on attribution reporting is which model they should use? The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing t read more
Reply Discussion Inbound Marketing Reporting
56 upvotes
323 Replies
PLathon
Participant
June 28, 2022
My model for 2022-23 is to lead with linear attribution whenever I am testing. For small businesses and startups, it can be low cost, fast, and relia...read more
kara_susvilla on January 06, 2022
What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more
Reply Discussion buyer's journey Content Marketing Inbound Marketing
106 upvotes
553 Replies
PLathon
Participant
June 09, 2022
Rise and Grind Cafe - Milwaukee, Wi. Awareness - Post enticing product about weekly specials that utilizes fun jargon and uplifting moods, giving...read more
kara_susvilla on January 06, 2022
What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more
Reply Discussion buyer's journey Content Marketing Inbound Marketing
106 upvotes
553 Replies
PLathon
Participant
June 09, 2022
Rise and Grind Cafe - Milwaukee, Wi. Awareness - Post enticing product about weekly specials that utilizes fun jargon and uplifting moods, giving...read more
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