Metrics that matter the most for my business are open rate, CTR, and engagement. Considering that what generates traffic to our store are email seque...read more
Guillermo is a university student at Icesi University. He is studying to become a digital marketer in outbound and inbound marketing. One of his fund...read more
It was an Oreo video about a new cookie with more cream than normal. The video was so interesting that I checked other content related to its Instagr...read more
Supposing I created a blog post (supporting one), I can repurpose it to shorter content forms like Instagram posts, and then start an email series ba...read more