One of the most common questions marketers ask when getting started on attribution reporting is which model they should use?
The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing t read more
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider:
Defining the interactions you want to track
Analyzing and reporting read more
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to read more
As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the need read more