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SGaskin
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Sheena Gaskin

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chrlee on January 06, 2022
Which of the five fundamental steps is most challenging for you?
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting read more
Reply Discussion Behavioral Marketing Customer Segmentation Inbound Marketing
65 upvotes
489 Replies
SGaskin
Member
May 23, 2022
Analyzing and reporting how people are behaving on your website
agulati on January 06, 2022
Which research methods have helped you curate your buyer persona?
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more
Reply Discussion buyer persona Inbound Marketing
143 upvotes
768 Replies
SGaskin
Member
May 23, 2022
I find Social Media helped tremendously because comments and personal experience can be updated for other customers to see and know the quality of pr...read more
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