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jlorenzo2378
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jason lorenzo

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Champion on Juli 11, 2021
How would you go about conducting an email experiment?
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T Beitrag ansehen
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jlorenzo2378
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Juni 01, 2022
Create a Goal for the testing determine what I'm trying to achieve; opens, clicks, etc. Use a control email, and a Test email Ensure large enou...Beitrag ansehen
Champion on Juli 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai Beitrag ansehen
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jlorenzo2378
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Mai 26, 2022
Design Tip: Current main focus will be to design specifically for mobile users, THEN laptop Start with company logo, and warm greeting provide...Beitrag ansehen
Champion on Juli 11, 2021
What's the right frequency for sending emails?
In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why Beitrag ansehen
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jlorenzo2378
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Mai 25, 2022
The right frequency is based on the expectation you set with the contact initially. This would be once a week, once a month, or every other week. ...Beitrag ansehen
Champion on Juli 11, 2021
In your opinion, what's a successful layout for a high-performing email?
High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like. Beitrag ansehen
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jlorenzo2378
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Mai 25, 2022
Subject line = door to your email 41-50 character subject line; Preview line that is pulled from body of email (something enticing) Make sure yo...Beitrag ansehen
Champion on Juli 11, 2021
What does email look like through the buyer's journey?
Different content will appeal to different buyers at different stages of the buying process. For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage who is l Beitrag ansehen
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jlorenzo2378
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Mai 24, 2022
Awareness stage= All Educational material for the beginning; 80/20 Consideration stage= Still educating, but also layering in products that h...Beitrag ansehen
Champion on Juli 11, 2021
What contact information is important for your business to capture?
A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what informat Beitrag ansehen
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245 Likes
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jlorenzo2378
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Mai 24, 2022
Permission to contact Name, Email Company name, address, Industry, phone # Explicit / implicit data
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